Upcoming Posts
The Senior (Citizen) Center
Four years ago, while I was facing the intense wall cloud of choosing the right college, my father gave me some words of wisdom: "Rachel, a liberal arts college is where you will learn to become a citizen." According to his rationale, I should currently...
Don't forget about the non Folla' Backas'
A few sites (won't point fingers) have been developed that identify which of your twitter followers follow you back. They are primarily used to unfollow those you follow that don't follow you back. These sites are BAD. Why? Because those are your potential...
Mindless tasks with serious ROI
This summer I did an internship with Tour Edge Golf club manufacturers. One of my least favorite tasks was entering information from club rebates into Excel. I entered their name, email, city, and type of club received. What I didnt realize was the huge...
Overrated Videos
During a video commercial there are roughly 4 parts: speech, music, back-type, and picture/background. Some advertisers believe that good ad's can deliver a message without audio. This is true if you have the consumers eyes. Unfortunately, consumers...
Case Study: Scary slope to commoditizing
A new innovation is produced. That creates an entirely new realm in pricing structure. In that realm several steps happen that lead to a product commoditizing. Market Potential is realized New products and competitors enter Giants emerge with ...
My Big Fat Winneshiek Wedding
It finally happened, we are engaged. And now the planner, organizer, type a personality I am kicks into high gear. It is time to plan! Our goal to have the “Pay It Local” Wedding. Everything we need is right here and supporting your local economy ...
An Emotional Start to Surrogacy
My family and I have begun a journey that very few people choose to do. I have decided to put myself out to the world as a gestational surrogate. Meaning that I am going to carry another couples baby after an embryo transfer of a the couples own fertilized...
Saturn Returns
I was talking to a friend of mine today about my sudden interest in so called "Self-Help" books. I'm reading The Artist's Way, Making a Living Without a Job, The Happiness Project, and a handful of SARK books. "I'm happy with who I am," I said, "I ...
How a Killer Social Media Strategy Can Rock Your SEO Efforts
Internet Marketing is now as important (if not more so) than offline marketing programs and many businesses are struggling to understand and incorporate the various elements of integrated marketing – from paid advertising to SEO (Search Engine Optimization...
Social Media Strategies For Mom And Pop Businesses
As Yogi Berra might say, it's deja vu all over again. Businesses of all sizes are suddenly confronted with a new technology that is simultaneously creating both challenges and opportunities: the advent and growth of social media. Just as the Internet...